Generating Blog Traffic Tip #2 - Perfection in Appearance

After content, the next most important to establish a blog's identity and generate good traffic is its Appearance. The following topics are key:

Site/Blogging Platform

You may opt for buying a site domain or use a blogging platform. Different sites and blogging platforms have different tools for stylizing the appearance. So, prior to selecting a domain or platform for your blog, please look at the various functionalities each offers before you choose.

Layouts/Themes

The layout is the background theme that pulls in the attention of the readers. If you are a beginner you can start by opting for pre-defined layouts and themes offered by the platforms.

Clarity & Neatness

It's good to make your blog special by adding different elements. However, I have seen too many blogs which are so cluttered and garish that it becomes painful to focus on the content. So keep things simple and pay special attention to clarity and neatness

Font

The essence of a blog is the text, so please don't underestimate the importance of Fonts. I would rather you chose a default font offered by the blogging platform than chose something like "Gothic" which becomes a nightmare to read.

Add-In/ Plug-In

These are great to engage with your readers and provide resources that make it easier to know more about the blogs. Please try to have the basic Add-Ins like - subscription form, page views, top posts, Archives etc.

Avoid Pop-Ups and uncontrolled Ads

Most readers, including yourselves, hate pop-ups appearing and disrupting the flow of your reading. So why opt for uncontrolled advertisements that completely ruin the experience of your readers. The people who generate money from their blogs do it because of these ads. The pay per click systems are built for sites that already have good traffic and good content, so please don't fall into the trap.

Please go for the best Appearance for your site as this will help highlight your content better. I am sure this will bring you closer to your readers. :)